Natuurlijk is het goed om van je eigen idee uit te gaan. Maar wat wil je publiek? Onderzoek dat op tal van manieren en gebruik het om je idee aan te scherpen.

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Je bent nog druk aan het bouwen, ga daar mee door. Maar je moet ook al vooruitkijken. We moeten ook al aan het moment van lanceren denken. Dat doen we in dit blok!

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