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Kijk om je heen. Wat kan beter, slimmer, leuker? Verzamel ideeën die tot een product kunnen leiden en orden ze. Waar word je het meest blij van? Waar is een publiek voor?

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Natuurlijk is het goed om van je eigen idee uit te gaan. Maar wat wil je publiek? Onderzoek dat op tal van manieren en gebruik het om je idee aan te scherpen.

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Een idee is een eerste stap. Werk het deze week verder tot een concept uit. Krijg je verhaal op orde voor je gaat bouwen.

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Valideren is eigenlijk een constante activiteit. Je wilt voortdurend bij je publiek blijven peilen wat ze van je idee, je product, je update, je dienst vinden. Dus doe je dat ook als je je concept klaar hebt.

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Je bent ongetwijfeld al druk in de weer, maar ook dan zijn tips fijn. Zie hier per product een aantal zaken waar je mee aan de slag kunt.

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Je bent nog druk aan het bouwen, ga daar mee door. Maar je moet ook al vooruitkijken. We moeten ook al aan het moment van lanceren denken. Dat doen we in dit blok!

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